SMURFIT KAPPA

Design your display

Smurfit Kappa is a global player in recyclable packaging. We realized a smart 3D display configurator for the display design process.

Strategy and design
Development
Data and AI

The Challenge

The displays are cardboard display and packaging solutions. Smurfit Kappa supplies their products to 35 countries. Smurfit Kappa asked us to convert the design process of the displays into a smart tool, to improve the service and make the process more efficient. We built a display configurator in which the entire design process is digitised and centrally controlled. By linking purchase data to the digital products, parties continue to communicate smoothly even after the final version.

Just Drag and Drop

The studio imports 3D models, designed in the modelling program Artios CAD 3D, into the configurator. In the configurator, the studio can modify and enhance the models by uploading flat images onto the 3D model. These products are then placed in the configurator and read out using three.js technology. In the tool, all configuration components are drag and drop based, making the tool intuitive and easy to use. Our use of three.js and the PhysicsJS algorithm makes working in 3D renderings extremely effective in the tool.

Because the configurator is cloud-based, parties can work on the same product from various locations. This ensures that both parties (studio and brand manager) remain continuously involved in the implementation of the display.

Smart Co-packers Manual

In order to simplify and continue the dialogue after the design process, relevant data is linked to the digital products. Once the final version has been realized in the configurator, the brand manager can immediately download the co-packers manual. This used to be a lengthy and intensive manual process. By including the co-packers manual in the functionality of the configurator, the continuity of the dialogue between parties is guaranteed. The digital process is more streamlined and at the same time delivers a time saving for the studio and the customer of at least 30 percent.

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